Zachary Conley’s Internship Portfolio

August 6, 2008

News Release: Dairy Barn Story

Filed under: News Release — zconley @ 6:04 pm

Artifact: Dairy Barn Story

This was one of the bigger news releases I produced, it was a featured piece in the Texas Tech Today monthly newsletter. I gained a considerable amount of experience and knowledge about editing news stories for the Web. I learned how to effectively write subheads and how to use them to break up long stories. I also gained experience writing headlines, blurbs and cutlines which is a crucial element of all news releases produced by the OCM.
I received a lesson during the production of this story. I spent a considerable amount of time developing the graphic content of this story, I optimized several images for the photo gallery and developed a unique main image in Photoshop. However the editors decided to use different graphic content, I learned that the amount of energy you spend on content does not determine its usefulness.

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