Zachary Conley’s Internship Portfolio

August 6, 2008

Google Analytics

Filed under: Uncategorized — zconley @ 6:08 pm

Artifact: Google Analytics Report

This assignment presented me with an opportunity to learn about industry-standard software, Google Analytics, and how to analyze its data. This was a particularly valuable learning experience because it is important for any web designer or content developer to understand how, when and how often users visit their Web site.

I learned how to interpret data such as pings and bounce rate and gained an understanding of how knowing where your users go and spend the majority of their time on your Web site can allow Web developers to tailor to their audience. Using the data from this report I was to determine the most popular videos and manage the video gallery’s “most popular” section effectively.

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